The company was founded by Erling Persson in 1947, when he opened his first shop in Västerås, Sweden.The shop, called Hennes (Swedish for "hers"), exclusively sold women's clothing. A store was opened in Norway in 1964. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss, which led to the inclusion of a menswear collection in the product range and the name change to Hennes & Mauritz.
H&M is a fashion brand, offering the latest styles and inspiration for all — always. Customers will find everything from fashion pieces and unique designer collaborations to affordable wardrobe essentials, complete-the-look accessories and motivational workout wear. All seasons, all styles, all welcome! But H&M is more than just fashion. With price, quality and sustainability deeply rooted in its DNA, H&M is not only a possibility for everyone to explore their personal style, but it also offers a chance to create a more sustainable fashion future. Visit hm.com for more information or follow @HM for daily inspiration.